The headline: one promise, one feeling, one reason to keep reading.
A short subheading that sets up the story and what the letter will cover.
6 min read
Opening paragraph. Tell the origin of the store in its founder's own voice: where it began, the rule it was built on, and who it is for.
Second paragraph. The season or moment this collection belongs to, and the problem it solves.
Bridge paragraph. Tell the reader you will point out three things, in the order you would point them out.
Benefit, written as a promise
Two or three sentences explaining this benefit in plain, warm language.
“Customer review about this exact point. Short, specific, in her own words.”
Verified buyer
Benefit, written as a promise
Two or three sentences explaining this benefit in plain, warm language.
“Customer review about this exact point. Short, specific, in her own words.”
Verified buyer
Benefit, written as a promise
Two or three sentences explaining this benefit in plain, warm language.
“Customer review about this exact point. Short, specific, in her own words.”
Verified buyer
Our pieces, compared with the ones you have been buying
- ✕Weak point of cheap alternatives
- ✕Another common complaint
- ✕Quality letdown after a few washes
- ✕Limited sizes and colors
- ✕Slow service or unreliable delivery
- ✓Your answer to that weak point
- ✓Your answer to that complaint
- ✓Your quality promise
- ✓Your range of sizes and colors
- ✓Your service and delivery promise
“One memorable sentence that sums up the whole letter.”
Why this collection is 00% off this month
Explain the reason for the offer, the limited quantities, and what happens when a size sells out.
A personal sign-off from the founder, in her own voice, about who this collection is really for.
Juliette · Founder, Juliette Mont-TremblantCollection name
★★★★★ 4.8 / 5 from 1,000+ reviews- Key benefit one
- Key benefit two
- Free shipping and 30-day returns
Juliettefounder of Juliette Mont-Tremblant.
Two sincere sentences: when and where the store began, and the personal touch that still goes into every order.